Presentation for Local Income Lab on How To Establish Expert Status

I put together this presentation for the Local Income Lab members on  How To Establish Expert Status in your Niche through Speaking & Authorship. Check it out:

As part of our process of obtaining expert status in the Plumbing & HVAC Space we wrote and published our book “The Complete Guide to Internet Marketing for Plumbing Contractors” available on It has been instrumental in positing us as the experts in this space and opened up speaking opportunities at the various industry associations. We were able to move from “chasing prospects” to being sought out by our top clients.

On this video I share how he we have grown our local internet marketing agency by establishing ourselves as the experts in our niche. On the video I cover:

  • Why you need to choose a niche (Area of specialty)
  • How to establish yourself as THE expert in that niche
  • Why Authorship is the ultimate strategy for obtaining expert status
  • How to publish your book on with ZERO upfront expense
  • How you can leverage that book to obtain instant expert status, get speaking engagements, become magnetically attractive to your target vertical and explode your growth

You can download the guide the I reference in the video by going to

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