Talks built around the work — twenty years running agencies and 185+ agency owners coached past seven figures. Specific frameworks, real numbers, no fluff.
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Why generalist agencies stall under $50K MRR and the framework for picking a niche that compounds. Built around the case study of how Plumbing & HVAC SEO grew 333% in three years.
The operational playbook: when to hire the first leadership layer, how to document the work, and the systems that take the founder out of every client and every decision.
What changes between $1M and $10M ARR. Pricing, retention math, sales hiring, leadership compensation, and the trap most $1M agencies fall into when they try to scale.
The full client-acquisition system Josh built across two agencies. Cold-to-close in 60 days, retention design, and the math that makes the funnel pay for itself.
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